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Hi there! I'm Martha

About me

I am a digital designer passionate about people, understanding their needs and behavior, with a clear and modern design. I love to learn, work in my profession and always push myself to be better. I never stop learning about design, people and technology.

I have experience in large-scale redesigns, designing engaging experiences for mobile and desktop computers, user research, e-commerce and remote work in an Agile methodology team.


When I'm not designing, you might find me in a multitude of creative pursuits. I often get lost in a good book, a firm believer that a captivating story can spark inspiration in unexpected ways. Whether it's a classic novel or a sci-fi adventure, getting swept away by words is a fantastic way to unwind and recharge. Sometimes, I'll be picking up a paintbrush. There's something incredibly therapeutic about playing with color. Quick sketches or detailed pieces, painting allows me to explore different ideas and express myself in a non-digital way. Video games offer another escape, a unique blend of storytelling, problem-solving, and stunning visuals. Immersing myself in a good game can be a great source of inspiration and a fun way to de-stress. Art exhibits hold a special place for me – there's nothing quite like experiencing art in person. The textures, colors, and emotions conveyed by a piece can be truly inspiring. I love exploring new exhibits and discovering fresh perspectives. Finally, you might find me meticulously practicing calligraphy. The beauty of well-formed letters has always fascinated me. Calligraphy allows me to combine my love for design with a touch of mindfulness and precision.

Like many creatives, I believe inspiration can be found everywhere. From the pages of a book to the brushstrokes on a canvas, I'm always looking for new ways to expand my horizons and fuel my design fire.

Education

Google UX Certificate | Coursera
July 2023 - November 2023

Empathize with users, define their challenges, propose design solutions, create wireframes and prototypes, and test designs to get feedback and suggest improvements.

Second-Degree Vocational Training of Interactive Design | Tarragona Art and Design School
September 2014 - July 2016

Web design and development (HTML, CSS, JavaScript), production of interactive content, UX/UI Design

Second-Degree Vocational Training of Graphic Design | Tarragona Art and Design School
September 2014 - July 2016

Comprehensive training in the following areas of graphic design: corporate image, posters, editorial design, advertising, signage, packaging and illustration.

Skills

UI/UX Design and Prototyping:

I excel at crafting intuitive and engaging user interfaces that prioritize user experience and align perfectly with business goals. My expertise in wireframing, prototyping, and usability testing allows me to guarantee that my designs are not just visually appealing, but also highly functional and accessible for all users.

Front-end Development:

I possess a deep understanding of front-end technologies like HTML, CSS, JavaScript, and PHP. I'm also proficient in various front-end frameworks such as React, Angular, and Vue.js, enabling me to build responsive, cross-browser compatible websites that perform flawlessly on any device.

E-commerce Platform Expertise:

I have extensive experience with leading e-commerce platforms, particularly Magento 2 and Prestashop. I'm skilled at developing and customizing e-commerce stores to meet specific business needs, ensuring seamless integration with payment gateways, inventory management systems, and shipping providers.

Google Analytics and Hotjar Analysis:

I leverage data-driven insights from Google Analytics and Hotjar to gain a comprehensive understanding of user behavior and identify areas for improvement. This data allows me to optimize website performance, enhance user engagement, and ultimately drive conversions.

WordPress Development:

My proficiency in WordPress development allows me to create robust and scalable corporate websites. I stay up-to-date on the latest WordPress trends and best practices to deliver modern, secure, and SEO-friendly websites.

SEO Optimization:

I understand the intricacies of search engine optimization (SEO) and implement effective strategies to improve website visibility and organic search rankings. I optimize website content, meta tags, and technical aspects to ensure that my clients' websites rank prominently in search results.

See my resume